Cornell has one of the strongest and most up-to-date rowing programs and facilities in the country. The challenge presented was how to tell that story targeting 16-17-year old high school students in a fast-paced recruiting narrative that would hold their attention and delivery on the call to action of contacting the head coach for more information and a tour.
Some of the challenges included:
We use the Double Diamond methodology among other agile tools in the creation of media projects which provides our clients with a established and proven development roadmap.
Delivering a successful project goes beyond just capturing content, and while that is a craft in itself, our competitive advantage leverages our extensive knowledge of project management.