Case Study: Cornell Rowing Recruitment Video

Cornell has one of the strongest and most up-to-date rowing programs and facilities in the country. The challenge presented was how to tell that story targeting 16-17-year old high school students in a fast-paced recruiting narrative  that would hold their attention and delivery on the call to action of contacting the head coach for more information and a tour.

Some of the challenges included:

• How to reach and retain interest in high school students when determining what schools and program they want to attend
• How to cover an important and multi -faceted story while not making the program too long or short while not omitting important information
• Covering the different seasons in Ithaca and different water conditions for rowers

We use the Double Diamond methodology and other agile tools in the creation of media content.  

Delivering a successful project to our clients goes beyond just capturing content, and while that is a craft in itself, our competitive advantage leverages our extensive knowledge of project development, management, and design.